If you had been looking for nude glosses for Black women everywhere without luck, that’s changing today thanks to Whippd Cosmetics.
Social media has a way of truly shocking us with its power. For Rachel Robins, the young beauty entrepreneur behind Whippd, that meant her products were highly coveted even before their launch. On June 27, Rachel took to Twitter to share a video of her upcoming launch, which featured a line of nude glosses for Black women. “I created 6 nude lip glosses made with black women in mind and I just want them to go viral! Twitter do your thing,” Rachel tweeted alongside a video montage that displayed the products, its names, and shades.
Before she even knew it, well, Twitter did its thing. Over 50,000 likes and 26,000 retweets later, her creamy nude glosses were known all around the social media platform and anticipation grew immensely — understandably so. From the sleek packaging to the creamy texture and deep shades that were clearly created with Black women in mind, it was a social media success story waiting to happen.
Rachel tells Teen Vogue she was “extremely shocked but also humbled” by the response on Twitter. “So many people messaged me about how the collection made them feel seen. It warmed my heart and was the extra boost I needed to keep going,” Rachel tells Teen Vogue.
Whippd Cosmetics’ initial launch includes six different nude shades. Named the Coco Collection, the glosses feature rich pigments catered to Black women’s needs — because what most beauty brands deem as “nude” doesn’t usually work for darker skin tones. Rachel felt compelled to create nude lip glosses made specifically for Black women because of her own personal experience.
“My experience of trying to find the perfect nude lip color to match me was always unsuccessful. The colors I would use would either be too light, too dark or have a blaring red undertone,” she told us. “I would often have to mix together my own shades and I knew other black women have encountered the same issue while shopping for the perfect nude lip.”
The gloss shades range from a tan “Latte” color to a deep “Java” created for warmer undertones. Each gloss is inspired by sweets, hence their tasty names. “They’re delicious and rich like the skin tones we cater to,” Rachel tells Teen Vogue.
From July 1, the Coco Collection is now officially available on WhippdCosmetics.com. The brand also makes scrubs and body butters featuring essential oils. Rachel believes that certain products should be in everyone’s regimen including a “bomb moisturizer and go-to nude lip” so she’s doing that with Whippd.
Each gloss is around $10 and if you’re really into incorporating different shades of nudes into your makeup routine, Rachel has also made the entire Coco Collection for $48 — though, as expected, it is now sold out. Other glosses — like “Java” and “Latte” — are still available so get yours fast and be ready to show off your new nude made especially with your complexion in mind!
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